White letters arranged in a circle spelling 'EVERYONE' on a black background.
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Smiling construction worker wearing an orange hard hat and black shirt with crossed tattooed arms in front of scrap metal and industrial equipment.
THE ONE NAME
IN METALS

Macaulay

Macaulay Metals have been recycling scrap metal since 1959, building a strong reputation based on value, trust and innovation. As the industry globally looks to reshape the perception of recycling, it was important for Macaulay to emphasise their vital role in today’s sustainable world. Today, Macaulay sells over 100,000 tonnes of scrap metal annually, with more than 30 trucks, multiple yards nationwide, and 90+ employees with deep expertise in scrap metal, construction, and demolition.

Having developed the original cog identity 27 years ago, we were tasked with re-imagining the brand, elevating it to symbolise transformation at its core, while honouring their legacy. Our goal was simple, to ensure Macaulay remains the one name that matters in metals. In an industry focused on finding the value in scrap metal, redefining whats recoverable in the world is Macaulay’s mission.

A distinctive dissolving pattern anchors the refreshed identity, symbolising innovation, transformation and strength. Direct, playful and bold messaging ensures the Macaulay customer-first and safety first mantra is on full display, while personalised on-site staff portraits highlight a proud internal culture.

www.macaulay.nz
White gear with black shadow and circular arrows around it next to the text 'Macaulay Metals' on an orange background.
MACAULAY brand logo with white bold text and an orange gear-like icon on black background.
Worker in an orange safety helmet and vest handling thick cables in an industrial warehouse.
Worker in orange safety jacket and protective gear welding metal with sparks flying.
Worker in orange safety jacket and helmet using a power tool to drill into heavy machinery.
Man with gray hair in a black sweater holding a golden eagle statue, standing in front of a blurred industrial background.
Man wearing glasses and a dark sweater holding a rusty gear with a pile of debris in the background.
Smiling woman with blonde hair holding a small abacus, standing in front of heavy industrial machinery.
Smiling man in black shirt holding a round carved wooden plaque with intricate designs.
Smiling middle-aged woman with short blonde hair in a black top holding a large copper pitcher outdoors with industrial scrap metal in the background.
Black mechanical claw icon above white text reading Appetite for Reduction on an orange background.
Orange hourglass with pixelated sand flowing downward and a white gear above it, surrounded by text saying 'THERE'S NOT A MOMENT TO WASTE' on a black background.
Orange vehicle door with a black stylized gear logo and the word MACAULAY beneath it.
Twelve 3D-rendered cubes made from various industrial materials and objects including crushed cans, batteries, pipes, metal rods, nails, scrap metal, copper wire, mechanical parts, crumpled metal, cables, metal letters, and stacked metal beams arranged in two rows on a black background.
Man wearing an orange hard hat and black T-shirt with an orange claw logo and the text 'Appetite for Reduction' on the back, standing in a dimly lit industrial setting.
Black knit beanie with a folded cuff featuring a Macaulay logo patch with an orange design, placed on a brown surface.
Stack of black business cards with one card leaning against it showing the name MACAULAY and contact details for Rachel Lavis, Finance & Commercial Manager.
Orange corrugated wall with a large black and orange gear logo and big white letters spelling MACAULAY.
Two billboards on poles above a wooden fence, showing workers in safety gear with text reading 'MACAULAY PROVEN SINCE 1959' and 'APPETITE FOR REDUCTION MACAULAY'.
Orange corrugated wall with the logo and text 'MACAULAY FOR EARTH'S SAKE, LEAVE IT WITH US' in white and black letters.
Black and red sign on wood wall reading: We are the modern-day alchemist, transforming waste into value. We are reducing harm on our planet by redefining what is recoverable, & we look out for each other in the process. Our mission to be the one name that matters in metal, starts with getting home safe everyday.
Blurred figure wearing an orange safety vest ascending a stairwell with a bright orange wall mural depicting industrial tools and workers.
Wooden wall with large black and orange letters reading 'SAFE & SOUND HEAD TO TOE' above hooks holding orange and green safety jackets and an orange hard hat.
Wall mural showing a black silhouette of a person holding a mallet striking an orange burst shape behind a window frame.