Macaulay Metals have been recycling scrap metal since 1959, building a strong reputation based on value, trust and innovation. As the industry globally looks to reshape the perception of recycling, it was important for Macaulay to emphasise their vital role in today’s sustainable world. Today, Macaulay sells over 100,000 tonnes of scrap metal annually, with more than 30 trucks, multiple yards nationwide, and 90+ employees with deep expertise in scrap metal, construction, and demolition.

Having developed the original cog identity 27 years ago, we were tasked with re-imagining the brand, elevating it to symbolise transformation at its core, while honouring their legacy. Our goal was simple, to ensure Macaulay remains the one name that matters in metals. In an industry focused on finding the value in scrap metal, redefining whats recoverable in the world is Macaulay’s mission.

A distinctive dissolving pattern anchors the refreshed identity, symbolising innovation, transformation and strength. Direct, playful and bold messaging ensures the Macaulay customer-first and safety first mantra is on full display, while personalised on-site staff portraits highlight a proud internal culture