After the sale of Tilt Renewables, generating a $1B+ profit, Infratil set its eye on developing the next renewable energy platform. Mint Renewables was established in late 2022 in response to the enormous challenges and opportunities of Australia’s energy transition. Australia now has a clear agenda to decarbonise the energy sector. An immense task, which will take a special combination of skills to complete and sustain.

Everyone was tasked with the creation of the brand from the ground up. The name Mint was developed to reflect the refreshing energy the company brings to changing the future of energy as they develop, construct and operate large-scale renewable energy projects. The essence of the brand was centred on genuine lasting community partnerships.

The visual identity was developed to deliberately stand out amongst the growing renewable energy sector and appeal to Mint's future land partners. Mint the dog is an embodiment of this commitment to genuine lasting partnerships, The Mint symbol is an Australian cattle dog; intelligent, reliable, tenacious and incredibly loyal, a true partner in delivering the transition to a renewable energy future.