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CELEBRATING THE
CREATIVE SPIRIT
Person wearing intricate bronze armor and headpiece with arms outstretched against a purple starry sky backdrop.

World of WearableArt

The World of Wearable Arts Awards Show (WOW) is New Zealand’s single largest theatrical production and the world’s leading wearable art competition. After a 2 year absence brought on by COVID, WOW engaged Everyone™ to develop a visually rich campaign to invite the audience back to celebrate the resilience of the creative spirit.

Our campaign strategy centred on the idea of creativity overcoming adversity. The story of ‘The Lady Warrior’ by Rinaldy Yunardi of Jakarta, Indonesia, was perfect for this moment in time. The metallic elements are symbolic of armour. Recycled paper has been woven tightly to form rope which represents the intertwining of life experiences that have contributed to her inner strength.

The concept for the world ‘The Lady Warrior’ inhabits expanded out of her origin story. Her exquisite symmetry, golden armour, and triangular silhouette conjured up images of an enchanted deity, enticing the audience into her whimsical world. The brim of her headpiece shields her eyes from the viewer, giving the perfect balance of mystery and intrigue and leaving the audience with a sense of anticipation. Mysterious pink aurora projections draw inspiration from moments within the show.

www.worldofwearableart.com
Person wearing an intricate metallic headpiece covering eyes, set against a vibrant purple starry sky background.
A model wearing an elaborate costume with large headpiece and shoulder details, posing in a purple-lit studio while a photographer and crew members with masks capture the scene.
Collage of nine images showing a model wearing an intricate, golden wearable art piece with a large headpiece and sculptural collar against a purple aurora background, including close-ups of the detailed design, and the World of WearableArt Awards Show logo.
Side-by-side comparison of a person wearing an intricate, lace-like headpiece and collar with the left side showing raw footage and the right side showing an aurora overlay.Split image of a woman in an elaborate headdress and costume set against a purple background, showing colour correction on the left and final grade on the right.
Airport billboard featuring a woman in an ornate gold costume with a large hat and shoulder pieces against a purple starry background promoting the WOW World of WearableArt Awards Show.
Three smartphones showing an artistic costume with an elaborate golden headpiece, a purple background with a testimonial quote, and a close-up of a woman's face partially covered by a golden leaf-patterned hat.
Purple sedan with a galaxy-themed wrap featuring a woman in an elaborate costume and the text WOW World Of WearableArt Awards Show on the side.
Open magazine displaying a cover and back with a person wearing an elaborate gold headdress and matching detailed attire against a purple starry background.
Three views of a model wearing an intricate red and black avant-garde costume with a detailed headpiece, set against a red gradient background.
Three futuristic figures wearing matching pink, black, and white feathered suits with large wing-like sleeves and sharp black sunglasses, set against a vivid pink and purple cosmic background.Three women wearing elaborate red gowns and headpieces covered with various animal bones, standing against a glowing red and pink background.
Three women wearing futuristic white sculptural outfits and matching face masks in a minimalist light space.Three views of a woman wearing an iridescent purple and blue futuristic costume with large folded panels and a matching wide, ruffled hat against a pastel purple and white background.